Why do many risk messages fail to connect with audiences? How can communicators avoid oversimplifying complex risk information while still making it accessible to audiences? What does it mean to take a "public-led, expert-fed" approach to science communication?In this episode Tracey Brown, Director of Sense About Science, talks about the charity's Risk know-how programme that was created to empower people to communicate risk effectively with their communities.Visit us at www.orinococomms.com | Contact me at [email protected] | Join our community and subscribe to our newsletter at orinococomms.substack.com | Tell us what you think bit.ly/orinoco-speakpipe_pod

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