In this episode of Reputation Matters, we dive into how companies handle existential crises related to their core products or services. Host Anupam speaks to Mitu Samarnath Jha, founder of Eminence Strategy Consulting, about incidents that tested the resilience and response strategies of brands. They focus on the reputational challenges faced by Zomato and Maggi. 
The episode highlights the importance of listening, the role of spokespeople, and the four C's framework for a successful comeback.
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