In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy.

00:00 Introduction to Reputation Matters
00:27 Celebrity Endorsements and Scandals
00:35 Case Study: Aamir Khan and Snapdeal
01:18 Impact of Aamir Khan's Statement
03:56 Snapdeal's Response and Industry Reaction
06:29 Lessons from Snapdeal's Crisis
11:28 Case Study: Tiger Woods and Nike
13:07 Nike's Decision to Stand by Tiger Woods
14:44 Impact on Tiger Woods' Career and Nike's Strategy
17:53 Comparing Indian and American Endorsement Crises
19:31 Preparing for and Managing Endorsement Crises
19:57 Key Takeaways and Conclusion
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