ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "On sharing our values and beliefs online with Peta O'Brien Day"
Episode Synopsis
Have you ever wanted to go deeper in your business- beneath the surface of being a business owner and working with clients, to actually sharing and supporting your beliefs and causes within your marketing?
Or maybe you've been too scared that it will alienate your audience.
Today, we begin to explore what it means to comfortably share your values within your business-- and how to have *the harder* conversations about what matters most in life. Our businesses don't operate in a bubble, so we must learn to adapt to current events and find new ways to communicate.
Peta O'Brien Day is a copywriter and messaging strategist who taps into empathy and her previous career as a youth worker to help her clients connect with their audience. She works with health and wellness startups and coaches who want to weave values through their messaging. She's a politics geek with 2 children who loves escaping into a cheesy action film, or experimenting with her pile of cookbooks. And she's launched a membership, The Soap Box - a supportive community for business owners with a social conscience, designed to help you share your political and social values in your business messaging. Without pissing off all your potential clients!
FIND PETA HERE:
https://wordsbypeta.com (grab Peta's newsletter there)
The Soap Box: https://wordsbypeta.com/elementor-4539/
LinkedIn: https://www.linkedin.com/in/peta-o-brien-day-7088461b6/
Or maybe you've been too scared that it will alienate your audience.
Today, we begin to explore what it means to comfortably share your values within your business-- and how to have *the harder* conversations about what matters most in life. Our businesses don't operate in a bubble, so we must learn to adapt to current events and find new ways to communicate.
Peta O'Brien Day is a copywriter and messaging strategist who taps into empathy and her previous career as a youth worker to help her clients connect with their audience. She works with health and wellness startups and coaches who want to weave values through their messaging. She's a politics geek with 2 children who loves escaping into a cheesy action film, or experimenting with her pile of cookbooks. And she's launched a membership, The Soap Box - a supportive community for business owners with a social conscience, designed to help you share your political and social values in your business messaging. Without pissing off all your potential clients!
FIND PETA HERE:
https://wordsbypeta.com (grab Peta's newsletter there)
The Soap Box: https://wordsbypeta.com/elementor-4539/
LinkedIn: https://www.linkedin.com/in/peta-o-brien-day-7088461b6/
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On AI and pivoting without selling out
18/06/2025
On embracing relief and a new chapter
21/05/2025
In God we trust