I love this conversation with Bec Buchanan, the visionary force behind Straight Up Bookkeeping. We discuss her extraordinary journey from corporate accountant to pioneering leader in the realm of virtual bookkeeping for purpose-led businesses. Bec shares how her commitment to racial equity and inclusivity has not only transformed her company but also garnered prestigious accolades such as Bookkeeper of the Year and Xero's Bookkeeping Partner of the Year 2024. We chat about the significance of becoming a B-Corp and the ongoing dedication required to maintain such a certification. Bec has a powerful message for busy entrepreneurs calling them in, to prioritise doing business for good rather than just profit and how to centre DEI in your business.Connect with Bec:Website: https://www.straightupbookkeeping.com.au/Instagram: https://www.instagram.com/straightup_bookkeeping/Links:REPRESENTED: https://anniegichuru.com/represented/INSTAGRAM: https://www.instagram.com/annie.gichuru

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