Let us know your thoughts...Unlocking the Power of Secondary Principles: Insights from Scott LauIn this episode, we explore the intricate world of independent manufacturers reps with insights from industry veteran Scott Lau, who has a remarkable 46-year career as the president of Marcor Associates and a consultant. Lau’s article focuses on the often-overlooked 'secondary principles'—clients who aren't the top-tier but are crucial for a balanced and dynamic business strategy. He provides five key tips for managing these secondary principles: alignment with primary products, potential for growth, flexibility to adapt, visibility of offerings, and profitability analysis. Through personal experiences and practical advice, Lau emphasizes the importance of market research, building genuine relationships, and maintaining adaptability in evolving market conditions. This episode is a valuable resource for anyone looking to optimize their client portfolio and uncover hidden opportunities.00:45 - Introduction to Independent Manufacturers Reps01:46 - The Power of Secondary Principles03:44 - Managing Secondary Principles: Practical Tips07:59 - The Importance of Personal Market Research15:54 - Building Genuine Partnerships16:44 - Conclusion and Final Thoughts

Ver todos los episodios