Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong "why." The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions. Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/ Show Notes Watch Full Video EpisodeThe Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/Introduction of Dan Clark (00:00:00)The Importance of Emotion in Memory (00:02:47)Emotion vs. Knowledge in Sales (00:04:17)Statistics on Sales Persistence (00:04:47)The Role of Storytelling in Sales (00:05:13)Social Stigma Around Emotion (00:05:23)Mental Health and Emotional Prosperity (00:06:01)Creating Discomfort for Growth (00:07:05)Asking for Help in Mental Health (00:07:49)The Role of Feelings in Leadership and Sales (00:08:07)The Zone and Brain Chemicals (00:09:11)Emotional Connection in Sports (00:10:06)Impact of Storytelling on Audience (00:12:07)Overcoming Struggles and Emotional Growth (00:16:29)Authenticity and Emotional Expression (00:17:54)The Importance of Belief (00:18:30)Energy and Attraction (00:19:26)Authenticity in Connection (00:19:54)Personal Injury Story (00:20:31)Rock Foundation vs. Rock Bottom (00:21:21)Core Values in Business (00:22:22)The Power of Belief (00:23:08)Asking the Right Questions (00:23:51)Connecting Head and Heart (00:24:36)Physiological Responses to Fear (00:24:49)Storytelling in Sales (00:27:32)Self-Awareness in Customer Service (00:28:29)Identifying with Roles (00:30:22)Heart-to-Heart Connection (00:30:44)Story of Empathy (00:31:07) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at

Ver todos los episodios