Watch the full episode on YouTube: https://youtu.be/iKO3pPbdF5s🚀 Trust is central to all brand building.🚀This week, I had the absolute pleasure of sitting down with Mel Yu – an international keynote speaker, brand-building expert, and the powerhouse behind MCO Events.We dove deep into a topic that every business owner, entrepreneur, and content creator needs to hear: Authenticity in Branding.💡 Posting content just to drive sales? People see right through that.💡 Building trust and real connections? That’s how you create lasting success.Mel shared her incredible insights on how genuine branding, personal storytelling, and real relationships are what truly drive impact—not just in business, but in life.With a background spanning events, psychology, and marketing, plus her work as a suicide prevention advocate and Lifeline Australia ambassador, Mel knows firsthand the power of authenticity, resilience, and community.🔥 If you're looking to grow your brand the right way, this episode is for you.Get in touch with Mel at https://melyu.au/0:00 Intro0:37 Mel's Story2:58 You need brand presence7:55 The importance of mental health12:14 Personal brands15:54 Don't just make sales18:14 How to get started21:48 Quick Fire Questions

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