Martin Schachinger is the Co-Founder and Managing Director of Finnoconsult, a consulting firm that accompanies its customers from ideation of digital business ideas to the go2market of tailored solutions and which helps its customers from #banking and #insurance to become more digital.
Finnoconsult help serve customers in a better way by focusing on customer experience – not (as many do) on backend processes and backend activities non-customers don’t judge.
In the podcast episode with Nick, Martin shares insights and discusses:
📍Finnoconsult, Ennoconsult and their new partner AOE
📍Why the non-customer experience (from an outside perspective) should be considered more by banks or insurance firms
📍The Finnoscore, an evaluation methode developped by Finnoconsult to evaluate the digital experience offered by a bank or insurance firm
📍 What the model is based on, the 12 dimensions and how the key dimensions of the ranking are weighted
📍 AI in customer relations A/B testing and the importance of CTA when it comes to online experience
📍Transparency of prices and price comparison
📍 Advice to Insurance CEO's when it comes to digital experiences
Check out the episode!

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