S1 Ep. 9 - Forrester's Brandon Purcell

Reinventing Customer Experience
24/03/2022 35 min
S1 Ep. 9 - Forrester's Brandon Purcell

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Episode Synopsis

Send us a textOn this episode of our “Reinventing Customer Experience” podcast, ZS principals Arun Shastri and Gopi Vikranth chat with Brandon Purcell a VP, principal analyst at Forrester, about the evolution of the customer experience over the past six and a half years. Listen as they discuss what it takes for companies to avoid AI bias and remain innovative as they better understand their customers and create personalized customer journeys.

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