Shankar Viswanathan, Chief Commercial Officer at Sigmoid and former senior executive at Procter & Gamble, shares how AI is transforming content, media, and product innovation in CPG and why the time to act is now.🎙️ Topics Covered:The #1 transformation mistake senior leaders makeReverse mentoring and why humility beats hierarchyHow AI is transforming content, media, and shelf executionGenerative AI in R&D and demand forecastingThe one thing every company must do today to unlock AI's value⏱️ Timestamps:00:00 – Introduction03:00 – Shankar’s leadership journey across P&G and Sigmoid07:30 – What drives successful AI transformation11:00 – Reverse mentorship and learning from Gen Z13:30 – Data strategy across emerging and developed markets18:00 – How CPGs can mature their data and AI capabilities20:00 – Breakthroughs in content, media, and shelf optimization28:00 – Starting small: What leaders should do today34:00 – GenAI in R&D, forecasting, and supply chain41:30 – What CPG can learn from BFSI44:00 – The biggest shift coming to CPG in 12–24 months

Ver todos los episodios