In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and ethics. Steven, Mieke and Ruben explore the potential risk of AI for consumers and citizens today, how consumers can protect themselves from unethical AI, and how companies should organize to ensure ethical AI approaches.  This podcast covers: How digital privacy is like celebrity – and whether AI is the next paparazzi. The potential for AI to democratize data, and how the most trustworthy organizations will prevail (not the most competent). The concept of weaponizing AI and how to define when something is ethical or not. Considerations for AI managers when faced with ethical AI issues and issues surrounding unconscious bias. How companies can develop a good inner compass for ethical AI and how to monitor and train models for what they are intended to accomplish. Consumer protections from unethical AI. Here are some of the resources we mentioned during the episode: Ethics Guidelines for Trustworthy Artificial Intelligence (AI), presented by the High-Level Expert Group on AI (AI HLEG) to the European Commission, April 2019 Resources from Mieke De Ketelaere: Check out gmdeketelaere.com for information about her latest book – Wanted: Human-AI Translators, keynote details and more. Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: [email protected]. About our guests: Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today’s customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. Mieke De Ketelaere is Program Director AI at IMEC. Mieke specialized in robotics and artificial intelligence during her studies, and over the last 25 years, she has worked for several multinationals including IBM, Microsoft, SAP and SAS, focused on all aspects of data and analytics. At IMEC, Mieke is responsible for the development and rollout of AI strategy. Mieke is a frequently requested keynote speaker on the topics of digitalization, demystifying AI and data privacy and a bestselling author. Her book Wanted: Human-AI Translators is available for pre-order now. Ruben Missine is the division manager of business analytics, intelligence and digital transformation at Colruyt Group, a retailer in Belgium that is known and proud to be very active around ethical and sustainable business practices. Ruben holds a master’s degree in history and business administration and has helped different AI teams grow cross department making an impact on the customer experience and society.  

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