In this episode, Kerry and Simon discuss the balance between being authentic to yourself, and purposefully creating the right impact.  What do you want people to say about you when you are not in the room? In an increasingly consumer-oriented society, authenticity is important – and you need to get the balance right between raising your profile and not ‘over-selling’! So look deep and let your values lead how you structure your personal brand.  The team give some helpful examples of authentic and non-authentic behaviour they have seen from individuals when interviewing for a new job or promotion.Useful resources Forbes: https://www.forbes.com/sites/goldiechan/2018/11/08/10-golden-rules-personal-branding/?sh=71e9c7a458a7Harvard Business Review: https://hbr.org/2011/03/reinventing-your-personal-brand

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