As you move into a new market, you’re building rapport and trust with local wholesalers, partners, and investors, so you’ve got to come through with what you promise. If you’re not good at follow up, you’re losing out on potentially tens of thousands of dollars. My coaching client Chris Arnold and I are going to rewarm some cold leads from a CRM that I stopped following upon to prove that not following up is costing you real cash.Helping coaching clients put together, I like to focus on getting a system in place first. It doesn’t matter if you have a hundred leads because if your lead manager keeps dropping them, you’re just going to be wasting your money. Chris and I have been working the kinks out of his team so that they can work seamlessly together to build that relationship with a seller and close the deal without a hitch.If you’re ready to follow along with the No Dead Leads case study, you can follow the link to the raw material as we create it. This isn’t slick marketing on my part; I want to be real with you about the work that goes into creating a real estate business. There’s no secret to success in real estate because it’s all about creating systems that work and putting in the time to make offers, talk to sellers, and follow up.What's Inside:How I help my coaching clients identify the weak link in their business system.My techniques for improving your cold calls no matter how confident (or not) you are on the phone.As Chris has built his market out, he’s quickly learned that he must follow through with every single promise he makes.

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