You don’t need to be a bestselling author to write a book that changes your business. In this solo episode, Keith breaks down the unexpected—and brutally honest—truth about what writing a book really does to your brain, your brand, and your bottom line.He shares the exact moment his CIRCLE Method clicked, why his 90-day sprint strategy poured out on the page, and how a raw Word doc turned into the most powerful referral tool he’s ever built.Whether you've got a messy framework in your head or you're sitting on a book idea, this episode will give you the kick to finally get it out—and stop chasing credibility you already have.

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