Look, I get it. CRMs are supposed to be the holy grail of productivity, right?Wrong.After spending thousands on fancy systems that promised to "streamline everything," I made a discovery that changed my entire business: sometimes the simplest tool wins.In this episode, I'm pulling back the curtain on why I ditched my expensive CRM for daily operations and went back to something embarrassingly simple... a Google Sheet.And before you roll your eyes, hear me out. This isn't about being cheap or old-school. This is about speed. This is about momentum. This is about actually getting stuff done instead of fighting your tools every step of the way.You'll discover the exact system that let me manage 50+ active deals from one screen, cut my daily admin time in half, and actually enjoy my work again.If you've ever felt like your CRM is working against you instead of for you... this episode is going to feel like a breath of fresh air.Keith drops a productivity bomb that goes against everything you've been told about business systems. After years of wrestling with expensive CRMs, he rediscovered a method that top producers have been quietly using: running their entire operation from a simple, customized Google Sheet.This isn't about abandoning technology – it's about using the right tool for the right job. While CRMs excel at mass communication, they're terrible at daily execution. Keith reveals how he split his workflow to get the best of both worlds.Key Highlights• The hidden productivity killer in every CRM (and why "more features" actually means less speed)• Why a $0 Google Sheet outperforms $1,000/month software for daily operations• The "One Tab Rule" that eliminated decision fatigue and doubled Keith's daily output• How the "Next Action" system turns chaos into crystal-clear priorities• The Whisper Flow integration that makes updating your sheet effortless (voice-to-text magic)• The perfect CRM + Sheet combo: why you need both, but for completely different reasons• Real numbers: how this system increased Keith's close rate by 30% in just one monthThe Big Breakthrough"I realized I was trying to use a broadcast studio as a workbench. Your CRM is for talking to hundreds of people. Your spreadsheet is for moving individual deals forward. Once I stopped mixing those up, everything clicked."The Bottom LineStop fighting your tools. Start working with them. The most productive system isn't the most sophisticated one – it's the one that gets out of your way and lets you work.Ready to Try This Yourself? Keith's putting together The Speed CRM Playbook – the exact Google Sheet template he uses, plus a step-by-step guide to set it up for your business.Want early access before he releases it to everyone else? grab it at ReferralBoss.co/speedcrmComing Up Next Week:"How My VA Updates My Sheet in Real-Time (While I'm Closing Deals)" – The scaling system that keeps your pipeline moving even when you're not at your desk.

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