Send us a textIn this episode, Marcus Edwardes speaks with Joe Mullings, Founder, Chairman, and CEO of The Mullings Group, a leading search firm in the medical device industry.He is also the Chief Visionary Officer of MRINetwork, a Top 3 executive search firm with 400 officers worldwide.Finally, he is the Founder of Dragonfly Stories, a production company and studio that focuses on creating stories that revolve around medical technology, including four seasons of the docuseries TrueFuture, of which Joe is the host.Joe shares his 30-year history in recruiting , why he is so passionate about content creation, and his best practices for building a strong online brand What You’ll Learn in This Episode:●      [02:50] An overview of The Mullings Group●      [06:01] How Joe got involved with MRINetwork●      [07:21] What went into Joe’s decision to invest in a production studio●      [11:16] The power of telling visual stories on LinkedIn●      [15:04] Helping old-school headhunters embrace digital media●      [18:44] All about the TrueFuture docuseries●      [22:00] Why Joe has never balanced a checkbook in his life●      [24:44] Joe’s experience filming a show in Israel●      [28:10] The 10-4-2 Strategy to grow your network and increase engagement●      [31:54] The Digital Transition: Hum, Sing, Shout●      [35:04] Staying on-brand while continuing to produce entertaining content●      [37:20] Is it possible to overshare on LinkedIn?●      [39:17] Why not creating content will quickly make you obsolete●      [40:30] How branding moves the phone further down the activity chain●      [48:07] The importance of eliminating friction in your business interactions●      [53:30] What Joe is most excited about in 2021Key quotes:●      “The content [we produce] is part of the product [we market].”●      “If you examine all the activities I have going on, they all revolve around empowering the individual to make career decisions in their life to give them more choices and more freedom as they move forward downrange.●      “ROI only declares itself when you define the denominator of that which is the timeline.”●      “If you really look at it and step back, [LinkedIn] is not a social platform; it’s not a job posting platform anymore. It’s an educational platform. We use LinkedIn to tell the stories of our clients.”●      “I think headhunters who intelligently use media will replace headhunters who don’t use media.”●      “When you start to balance a checkbook, you start to pull your punches.”●      “Your Hum, Sing, Shout Strategy should not be about advertising. Your Hum, Sing, Shout Strategy should be about educating, informing, and inspiring.”●      “Give, give, give without the expectation of anything in return; but don’t cheat yourself—be standing in plain sight when somebody needs something.”●      “Put the thought on a Post-It. If it can’t fit on a Post-It, it can’t fit on LinkedIn.”Resources Mentioned:●      Joe Mullings●      Joe Mullings on YouTube●      Joe Mullings on LinkedIn●      TrueFutureConnect with Marcus https://www.linkedin.com/in/marcusedwardes/

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