In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io, to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from Europe to the U.S., his work with giants like Google and Microsoft, and his pivot to focus on the behavioral health industry after personal tragedies. We cover the differences between lead generation and demand generation, the importance of a multi-tiered approach to patient acquisition, and how to optimize your marketing efforts across multiple channels. Gary also talks about admissions alignment, CRM systems, tracking metrics, and effective communication between marketing and admissions teams. Tune in for actionable insights that could transform your behavioral health facility's marketing strategy.Explore mental health and addiction treatment options: https://recovery.comLearn more about elev8.io: https://elev8.io/Learn more about Gary Garth: https://www.garygarth.com/Read Gary Garth's Latest Book: https://www.amazon.com/Zero-100-Million-Sales-Blueprint/dp/1544539150/00:00 Introduction to Recovery Reach00:51 Gary Garth's Journey to Behavioral Health Marketing02:57 Identifying Gaps in Behavioral Health05:32 Lead Generation vs. Demand Generation10:52 Effective Marketing Strategies for Behavioral Health22:46 Optimizing Lead Generation24:58 Establishing a Foundation for Future Ad Networks25:34 Key Metrics for Marketing Campaigns26:50 Importance of Lead Quality and Cost Metrics27:18 Predictable Patient Acquisition Strategies29:58 Challenges with SEO Agencies34:13 Collaboration Between Marketing and Admissions40:37 Elevate's Comprehensive Approach45:11 Final Thoughts and Contact Information

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