Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to reveal why alumni programs are no longer a “nice to have”—they’re essential for long-term recovery, growth, and community. Discover how technology, peer support, and smart engagement can transform outcomes for both patients and providers.— Explore mental health and addiction treatment options: https://recovery.com/— Learn more about Cared For: https://www.caredfor.com/— Learn more about Continuum Cloud: https://continuumcloud.com/— Connect with Ben on Linkedin: https://www.linkedin.com/in/bentwilkins/In this episode, you’ll learn:Why alumni programs are now a must-have for treatment centersThe difference between having an alumni program and doing it wellHow alumni engagement drives referrals, retention, and growthThe pitfalls of relying solely on Facebook groups for alumni supportThe role of dedicated alumni coordinators and peer supportHow to measure outcomes and ROI for alumni programsThe impact of technology and apps on post-treatment engagementReal-world examples of top-performing alumni programsHow to create sustainable, meaningful touchpoints after dischargeThe future of alumni programming: AI, digital tools, and communityTimestamps / Shownotes:00:00 – Introduction & guest welcome01:05 – Why alumni programs are essential in 202503:20 – The competitive advantage and common pitfalls05:30 – Alumni as an “army of marketers” and referral drivers08:00 – Personal stories: the impact of post-treatment silence10:30 – Alumni programs as a marketing and outcomes tool13:00 – What great alumni programs look like (and common mistakes)16:00 – The limits of Facebook groups and the need for real engagement18:30 – Technology’s role: apps, automation, and maintaining connection22:00 – Measuring ROI: outcomes, referrals, and value-based care25:00 – How to engage alumni before, during, and after treatment28:00 – Building sustainable touchpoints and care journeys30:00 – The future: AI, peer support, and evolving alumni engagement32:00 – Final thoughts and takeaways

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