Many B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share perspectives on industry trends.But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part of the initial launch of the company?Brett McGrath, VP of Marketing at The Juice, a company that just launched last year, started developing The 3C Podcast before he was even officially hired. In this episode, Brett talks with host Tristan Pelligrino about when to start a B2B podcast, the importance of getting content creators out of their siloes, and how podcasts can help new businesses share their work.

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