There’s a trend with B2B SaaS companies: the desire to become media companies. Why is this a trend? And how can these companies actually operate as a media company? In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.Let's face it: advertising can be expensive, and not everyone has the funds to experiment and build up a customer base that way. So that’s where content creation comes in to the picture. But, as Justin points out, it takes more than a few blog posts to establish yourself as a media company.

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