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Listen "The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)"
Episode Synopsis
How do you scale thrift into a $300 franchise? Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid). We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.
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