Why hasn’t anyone built the Airbnb or Uber of equipment rentals?In this episode of the ReCommerce Podcast, Karri and Tuomo explore why both rental marketplaces and rental aggregators have failed to scale — and why that might be changing soon.Drawing from Ben Thompson’s Aggregator Theory, they unpack the deep-rooted structural issues: fragmented supply, operational friction, low average order values, trust gaps, and the lack of shared infrastructure across rental businesses.You’ll hear: • Why rental supply is too unique to be commoditized • What killed early C2C platforms like Fat Llama • Why professionalized supply is key to scale • How the next wave of rental infrastructure (like TWICE) could change everythingWhether you’re building in recommerce, thinking about network effects, or just curious why “Uber for X” doesn’t work for rentals, this episode is for you.

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