Imagine trading a predictable career in finance for the unpredictable world of entrepreneurship in the middle of a pandemic. That's exactly what our guest, Kevin Tang, the go-getter behind the organic iced tea brand, Kaytea , did. An unforeseen visa complication coupled with the global lockdown propelled him to chase his dream, resulting in a thrilling journey from brewing tea in his kitchen to creating a website to test the market waters. Kevin's story is a testament to the power of resilience and perseverance.Tune in as Kevin takes us along the road less travelled, narrating the realities of launching a product. The process was far from easy - from the intricacies of recipe development, the gruelling task of tracking website clicks, to the relentless search for manufacturing partners. However, every challenge faced was a lesson learned, and every hurdle crossed further deepened his wisdom. Particularly interesting is his emphasis on testing consumer interest, the challenges and rewards in sourcing raw materials, and the experience with contract packers. The final part of our conversation with Kevin revolves around the complex facets of product distribution, branding, sales strategies, and staffing in a growing business. He stresses on the importance of understanding the buyer's language, the power of a well-chosen product name, and the art of finding product-market fit. Moreover, he candidly shares his trials with hiring and the books that helped him navigate the entrepreneurial landscape. Prepare to be inspired and informed by Kevin's fascinating journey and entrepreneurial acumen.HOW BRANDS GROW - BYRON SHARPLEAN START-UP - Eric ReissSupport the show

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