We explore how poker shaped Andrew Macleod's thinking and how those mental models helped him build Emilia’s Crafted Pasta into a debt-free, multi-site brand. From scouting Italy to opening under budget and growing slow, we show how to balance soul with margins.• Poker as a mirror of risk and behaviour• Bootstrapping events and earning trust without capital• Finding the pasta gap and validating with travel and craft• Raising seed from relationships built on delivery and discipline• Securing a first site through persistence and landlord alignment• Opening lean, surviving the quiet months, building word of mouth• Frameworks for skill acquisition and early career risk-taking• Balancing hospitality warmth with unit economics• Cross-functional accountability and consequence visibility• Choosing independence, optionality, and long-term brand depthPlease like and subscribeAnd post a review, we'd really appreciate itIf you want to know more about starting a food business, head to www.jaygreenwood.co.ukSupport the show

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