Today's guest is Amy Moring who is the co-founder of Hunter & Gather who she founded with her partner, Jeff who is also her partner in life.Too often we can think about creating a business because that's what we want to do, that's what everyone is doing at the moment, but the question people can stumble on is what is the product. In this conversation, we talk all about starting a business with a mission, a purpose, and from that, your product is formed. It becomes your north star for everything.Amy deeply understands her business and her community and she shares the approach she took to grow Hunter and Gather year on year at a crazy rate. It is a fantastic chat so sit back, and enjoy my conversation with Amy for Hunter and Gather.IN THIS CHAT:1:30: having ideas and assumptions and testing them with the hard questions5:00: Having your mission first then creating a product around it7:45: The mission guides you to your customers and your market10:45: How to learn new skills and how to play to your strength15:30: Getting started with Hunter and Gather19:00: The secret to year-on-year double or triple-digit growth.24:00: Building an online community28:30: The importance of talking to your community and listening30:00: How to have a successful relationship and Business with your partnerSupport the show

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