When Scott discovers that one of his main phone number somehow stopped working, it leads to a discussion about the need to continually check and update your social media. When you have a small or solo firm it can take very little to derail a month of revenue if something is wrong with your social media or marketing presence. Vigilance is everything. Periodically check your webpage, your phone system and your marketing to make sure things are working. Also, check to see whether the information you are putting out there about yourself and your firm are stale. Finally, a website you put up two years ago will look old-fashioned and send a message to your client that you are dated and out of step with current tools and technology.

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