ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#11 - Real Identity: Google, Cookies and Pivotal Change"
Episode Synopsis
Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the Real Identity podcast to discuss the foundational role of identity in the financial services industry and what that means at this pivotal moment of pervasive change brought about by Covid-19, privacy regulation and Google’s most recent announcements. From customer acquisition and mortgage to risk management, there has been a huge boom in digital touches. What impact does this have, and how can it all ultimately lead us to better marketing measurement?Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
More episodes of the podcast Real Talk about Marketing
#75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast
24/10/2025
#72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast
22/07/2025
In God we trust