Building something that stands the test of time takes immense dedication and vision. Think about cathedrals—centuries of labor and craftsmanship have resulted in breathtaking structures that draw people from all corners of the world. Why? Because they're built with purpose, detail, and a legacy in mind. In the realm of real estate, this principle holds immense power. How can we create something that not only serves a function but also attracts the very clients we want to serve? So many businesses and real estate companies struggle to attract the right clients or tenants. We pour time and energy into it, but it just doesn't have that pull that makes people come to us effortlessly. How do we create something that stands the test of time? What if, instead of constantly chasing clients or buyers, we could create a business or product that naturally attracts the people we want to serve, like cathedrals attract visitors? In this clip, I'm joined by creative executive, founder, and best-selling author Jay Papasan to discuss how to create something that not only attracts the people you want to serve but also resonates deeply with your target audience.   Things You’ll Learn In This Episode  Identifying what actually mattersIn life and business alike, we have to be able to identify priorities and give it all our time and resources until it takes off. Why is it so important to give our priorities our all and do what needs to be done. Read for what you needFocused reading helps us efficiently gain the knowledge and skills relevant to current goals. How can we tailor our reading habits to better align with personal or professional needs? Why we have to give to growGiving and investing in others strengthens connections and cultivates personal fulfillment. How can cultivating a habit of generosity impact our relationships and overall well-being? Guest Bio Jay Papasan is a best selling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world’s largest real estate company. He also co founded KellerINK and Produktive with Gary Keller. He is also a principal owner, with his wife Wendy, of Papasan Properties Group in Austin, Texas. His most recent work with Gary Keller on The ONE Thing has sold over 3 million copies and has been translated into 41 different languages worldwide. The ONE Thing garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list. Follow Jay on Instagram @jaypapasan  Visit https://www.jaypapasan.com/  Visit https://www.thetwentypercenter.com/  Find Jay on LinkedIn @Jay Papasan   About Your Host Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.   Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com  To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/. 

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