The best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cruz, Senior Digital Marketing Manager at Trinchero Family Estates, the fourth-largest winery in the world. From being part of the team that created the 19 Crimes native mobile app to spearheading the launch of an app for Joel Gott that utilizes the latest mobile technology, Carla is on the leading edge of marketing for wine and CPG brands. During her three years at the winery, Carla has brought the more than 70-year-old brand into the digital age with a steadfast focus on the modern customer experience. Carla channels expertise from her time at Treasury Wine Estates, Jelly Belly Candy Company, and Cycle Gear to inspire her team to reach today's consumer throughout their constantly evolving customer journey.

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