Key Takeaways: Small iterations can end up having a big result. We're often inclined to want to tackle substantial changes to our digital properties to make big impact, but that often results in us not truly knowing what drove the new results we're seeing. Don't forget what industry your business is actually in and your ultimate business goal. Sometimes it's easy to get enamored by new tech or innovative ideas that other companies are doing, but make sure they would actually work for your customers before implementing them. The struggle between deciding what goes on your website versus native mobile app is REAL. Full Shownotes: https://www.lumavate.com/podcasts/dont-underestimate-the-power-of-iteration

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