Key Takeaways: We're living more and more in a multi-device world and this is making digital marketing more challenging. It means that we have to be on everywhere our customers are at all times and mobile is a major component of that effort. Attribution is an ongoing problem that most of us haven't solved yet. As we work to truly understand attribution in a multichannel and multi-device world, we need to think about customer lifetime value (LTV) and what channels have the biggest impact on it. The beloved marketing funnel we all learned about in college is broken and it's time to admit it and move on. Now, we have to take the dynamic customer journey in account when thinking about delivering the right offer to the right person at the right place. Full Shownotes: https://www.lumavate.com/podcasts/why-the-traditional-marketing-funnel-is-actually-broken

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