Key Takeaways: Don't underestimate the importance of the user experience in your Internet of Things (IoT) efforts. You can't solely focus on connecting your products to the cloud and then overlook how users will engage with them. It has to be intuitive. Augmented Reality (AR) is more than just a "wow" factor that's used for promotion. It is possible then so much more. You need to think about mobile as being more than just your smartphone and how consumers are going to access your content on a variety of devices such as smartphones, tablets, watches, and more. Full Shownotes: https://www.lumavate.com/podcasts/trends-impacting-how-brands-engage-consumers-on-mobile

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