Key Takeaways: You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can't start getting mobile opt-ins now while you wait a few months or longer to figure out how you're going to use them. Make sure you're keeping a pulse on your opt-out rates. You're likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what's really driving them? It's time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts. Full Shownotes: https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy

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