Watch the StreetText Mastermind full event for October 30th here: https://vimeo.com/1024873908?share=copy#t=0The description is an example of what was shown during the full 1hour Mastermind:This episode summary centers around real estate marketing strategies, with a particular focus on video marketing and remarketing. The episode opens with Ira, the host, showcasing Robert's success with personalized remarketing videos targeted at downsizing leads.Robert shares his approach, emphasizing the use of engaging visuals (B-roll) and a calming voiceover to establish himself as a trusted expert in the downsizing niche.The conversation highlights the "be fruitful and multiply" mindset, encouraging agents to repurpose and expand upon existing content to create various materials, such as YouTube scripts, eBooks, and short courses.Ira then shifts the focus to lead conversion, specifically a nine-step process for converting home value leads. This process includes:Verifying and enriching lead informationSending direct mail with personalized touchesConnecting with leads to gather more information and build rapportProviding a simple CMA and following up to gauge their reactionNurturing leads through long-term email drip campaigns and personalized home value follow-upLeveraging Street Tech's seller remarketing bundle to keep agents top-of-mindSending unsolicited home value updates to rekindle interestThe episode concludes with the importance of relationship-building, with Ira emphasizing the need to demonstrate professionalism through consistent follow-up and personalized communication. He also stresses the value of humanizing automated processes by acknowledging their use and reiterating agreed-upon communication timelines.Throughout the episode, various speakers share their personal experiences and insights, creating a collaborative atmosphere where attendees can learn from each other's successes and challenges. The overall message emphasizes the importance of leveraging technology and creative marketing strategies to build trust, provide value, and ultimately convert leads into clients.

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