n this conversation, Grant discusses the misconceptions and entrenched beliefs within the real estate industry, particularly regarding the value of listings versus buyer leads. He challenges the traditional mindset that discourages agents from charging less for listings and highlights the success of his brokerage model, which focuses on attracting listings. Grant emphasizes the need for agents to rethink their strategies and adapt to changing market dynamics, while also addressing the resistance to change within the industry.#RealEstate, #Brokerage, #Listings, #BuyerLeads, #IndustryNorms, #AgentBehavior, #BusinessModel, #Marketing, #SalesStrategies, #CommissionStructure

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