In this episode, I sit down with the Coach Em Up crew to talk about what really built my brand — from being a broke gym owner ready to cry at night... to scaling CHALK into a $5M+ business that’s changed over 250,000 lives.I break down the mindset, structure, and savage non-negotiables that got me here — and how YOU can start building your own empire with zero followers, no handouts, and no BS.🎯 Topics we hit:• The real secret behind going viral (and it’s not followers)• What most fitness coaches get completely wrong• Why your identity matters more than any macro pla• The power of non-negotiables, standards, and process• How I accidentally made $50K/month online with one product🧠 Favorite quote:“Become the person your younger self needed. Everything else follows.”—📲 Get the CHALK app: Chalkperformancetraining.com⁠💬 DM me on Instagram @ryanfisch

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