When brands focus too heavily on the product — and not on whether customers actually want that product — they potentially miss some huge blind spots that can sink the launch. Innovations that focus on the customer’s perspective are more likely to succeed. As we will discuss with guest Adonis Celestine, there’s evidence dating back to the Industrial Revolution to help prove this point.About the guest: Testing expert and advocate Adonis Celestine is the Director of Automation at Applause. He has written three books on digital quality, including Quality Engineering: The Missing Key to Digital CX. He also speaks at conferences all throughout the EU.Adonis’ book is available here: https://www.amazon.com/Quality-Engineering-missing-key-digital/dp/B0BD22NX2Q/Hosted by David CartyProduced by David Carty, Samsu Sallah and Joe StellaGraphic design by Karley SearlesTo contact the producers, please email us at [email protected].

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