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Listen "030 - Launching a cocktail brand, with Paul Owusu, co-founder of Phreshly"
Episode Synopsis
Hear how founders of early-stage companies launched their businesses. This week I’m talking to Paul Owusu, CEO and co-founder of Phreshly, a brand making ready-to-drink canned cocktails from all-natural ingredients.
We talk about:
Social mining your way to product market fit
How cocktails can transport you to a particular place
The 3 tier process of selling liquor in the US
The growth of the DTC beverage market
The importance of surprise and delight for customers.
Where not to spend your money as an early-stage brand.
And so much more
So sit back and enjoy the show
Website
https://phreshly.co/
Instagram
https://www.instagram.com/wyd.paul/
Twitter
https://twitter.com/wydpaul__
LinkedIn
https://www.linkedin.com/in/paulowusu/
We talk about:
Social mining your way to product market fit
How cocktails can transport you to a particular place
The 3 tier process of selling liquor in the US
The growth of the DTC beverage market
The importance of surprise and delight for customers.
Where not to spend your money as an early-stage brand.
And so much more
So sit back and enjoy the show
Website
https://phreshly.co/
https://www.instagram.com/wyd.paul/
https://twitter.com/wydpaul__
https://www.linkedin.com/in/paulowusu/
In God we trust