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Listen "024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App"
Episode Synopsis
Hear how founders of early-stage companies launched their businesses. This week I’m talking with two guests - Rob Palumbo, and Erika Fabian, CEO and Head of Sales respectively at OutPoint App. OutPoint is a SaaS platform built to enable the effective allocation of paid media budgets through automated media mix modelling.
We discuss:
How OutPoint empowers marketing leaders to make more predictable and sustainable decisions about their ad spend
What Predictive Mix Modelling is in relation to advertising
Trends in digital and offline advertising
Finding their first customer, and how their sales strategy will change as they grow
Mistakes they’ve made along the way
What the future looks like for OutPoint
Site Link
https://www.outpoint.app/
Email
[email protected]
[email protected]
Recommended Twitter Account
Dr. Julie Gurner’s Twitter - https://twitter.com/drgurner
We discuss:
How OutPoint empowers marketing leaders to make more predictable and sustainable decisions about their ad spend
What Predictive Mix Modelling is in relation to advertising
Trends in digital and offline advertising
Finding their first customer, and how their sales strategy will change as they grow
Mistakes they’ve made along the way
What the future looks like for OutPoint
Site Link
https://www.outpoint.app/
[email protected]
[email protected]
Recommended Twitter Account
Dr. Julie Gurner’s Twitter - https://twitter.com/drgurner
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