Personalized: Customer Strategy in the Age of AI (Part 1)

Readerzz
09/10/2025 30 min Temporada 9 Episodio 1
Personalized: Customer Strategy in the Age of AI (Part 1)

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Episode Synopsis

Welcome back to Readerzz! Today, we’re interviewing David Edelman, Executive leader at firms like McKinsey & BCG, advisor to the C-suites of major companies, and is the bestselling co-author of Personalized: Customer Strategy in the Age of AI. In this new episode, we’ll dive into how a company is able to take steps to prioritize personalization for their customers and clients, utilizing AI and other technologies to ensure efficiency. We will also discuss the 5 promises of personalization, which help keep companies competitive and satisfying their customers.

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