Send us a textIn this episode of Read The Tape, Mike Shapiro breaks down one of the most underrated tools in business and personal communication: humor.We’re diving into why laughter isn’t just fun, it’s strategic. From diffusing tension in negotiations, to building trust with clients, to inspiring teams, humor has become a critical skill for leaders, entrepreneurs, and anyone who wants to communicate more effectively.Mike shares real examples, personal stories, and practical ways you can use humor to:create instant connectionmake difficult conversations easierdeliver your message more powerfullylower resistance and defensivenessimprove persuasion and emotional intelligencestand out in a crowded marketYou’ll learn how humor helps you read the room, read people, and ultimately… read the tape.If you want to influence more people, close more deals, earn more trust, and enjoy more of the process this episode will hit home.Produced by Karen Weinberg @karenmweinberg.Technical Director Bri Coorey @bri_beats.You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.comWe can't wait until next week! Until then, keep moving forward and finding joy in the success of others.Produced by Karen Weinberg @karenmweinberg.Technical Director Bri Coorey @bri_beats.You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.comWe can't wait until next week! Until then, keep moving forward and finding joy in the success of others.

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