Send us a textMike sits down with Cody Human, marketing and brand developer extraordinaire behind "First Smoke of the Day," "Packgods," and "Top Home Offer." Together, they delve into the intricacies of personal branding and its evolution amidst growth.Cody shares his journey of crafting and refining his personal brand, emphasizing the critical balance between online presence and real-life authenticity. With Mike's mentorship over the past year, their mutual respect enriches their discussion, offering listeners profound insights into building an authentic personal brand in today's digital age.Tune in as Mike and Cody explore how one's brand identity evolves with success, the importance of genuine representation, and the invaluable lessons learned along the way. Don't miss this engaging episode of "Read the Tape" for a masterclass in branding and personal growth.To connect with Cody, @cody88hman @firstsmokeoftheday @packgods @tophomeoffer Produced by Karen Weinberg @karenmweinberg.Technical Director Bri Coorey @bri_beats.You can follow Mike on Instagram, TikTok and Facebook @shapiromethod, www.shapiromethod.com, and eqtyrealestate.comWe can't wait until next week! Until then, keep moving forward and finding joy in the success of others.

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