Mastering the Art of Selling Without a Product & Navigating Tech and Market Risks in StartupsEnjoy the episode!keywordsdeep tech, climate tech, startup, selling ideas, market risk, tech risk, customer engagement, validation, entrepreneurship, fundingsummaryIn this episode of Reactor, Jerome discusses the challenges of selling deep tech and climate tech ideas when there is no product to showcase. He emphasizes the importance of addressing both tech and market risks, leveraging expertise, understanding customer pain points, and maintaining engagement with potential customers. The episode provides actionable insights on how to validate ideas, secure funding, and effectively communicate a vision to investors and customers alike.takeawaysSelling without a product requires a strong vision.Address tech risk by showcasing expertise and proof of concept.Understanding market risk is crucial for startup success.Customer pain points must be clearly defined.Letters of intent can validate market demand.Engaging early adopters is key to product development.Public grants can help reduce tech risk.Maintaining communication with customers builds trust.Focus on storytelling to convey your vision.Validation checkpoints are essential for progress.Sound Bites"How do you sell when you have no product?""Know your customer pain point.""Letters of intent are gold."Chapters00:00Introduction to Selling Without a Product02:15Understanding Tech and Market Risks05:06Strategies to Mitigate Tech Risk09:28Building Relationships with Customers11:23Selling the Vision13:23Conclusion and Key TakeawaysWhat are your experiences working with corporates as startup? Tell us in the comments!Don’t forget to subscribe, follow us on LinkedIn, Youtube and Instagram! Thanks for watching!That’s all folks!Follow me on Linkedin https://www.linkedin.com/in/jeromegil...Podcast https://www.buzzsprout.com/2352682/shareYoutube    / @reactor-podcast  Or Instagram   / reactortechmedia  Take care and go make some good sales out there!CheersJeromeSupport the show

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