SummaryIn this episode, Jerome Gilleron discusses the importance of focusing on one niche market when starting a business. He emphasizes that solo founders or small teams should not try to address multiple markets simultaneously. Instead, they should identify a niche where they can provide value and have a clear understanding of the pain points and needs of their target audience. Gilleron provides a formula for selecting the right market based on factors such as market growth, purchasing power, and accessibility. He also suggests offering free trials or services to gain customer feedback and build trust in the early stages of the business.Keywordsniche market, solo founder, pain points, market selection, customer feedbackTakeawaysFocus on one niche market instead of trying to address multiple markets simultaneously.Identify the pain points and needs of your target audience in the chosen market.Use a formula to select the right market based on factors like market growth, purchasing power, and accessibility.Offer free trials or services to gain customer feedback and build trust in the early stages of the business.TitlesBuilding Trust and Gaining Customer FeedbackThe Importance of Focusing on One Niche MarketSound Bites"If you have less than 50 employees, you likely just have one market, one niche.""Focus on one market. It's hard enough to address one market very clearly and very smoothly.""One market, one message, one value proposition."Chapters00:00Introduction04:11Selecting the Right Market07:56One Market, One Message12:05Working for Free to Gain Customers16:24Sales in Technical ProjectsThanks for watching this episode and see you soon !Do you need help developing your deeptech or climate business?  Let's talk!Find the newsletter here: https://reactortech.substack.com/Follow me on Linkedin   /https://www.linkedin.com/in/jeromegilleron/?locale=en_US And X  /   / jeromegilleron  Support the show

Ver todos los episodios