Join us in this episode of The Reaching Max Potential Podcast as we delve into the art and science of pricing your products for profit. Learn how to understand your cost structure, leverage market-based pricing strategies, and utilize psychological tactics to maximize profitability. Discover practical tips for conducting price testing, using dynamic pricing, and implementing value-based approaches. Backed by scientific research and real-world examples, this episode offers actionable insights to help you optimize your pricing strategy and drive business success.REFERENCESHinterhuber, A. (2008). Customer value-based pricing strategies: Why companies resist. Journal of Business Strategy, 29(4), 41-50.Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.Monroe, K. B. (2003). Pricing: Making profitable decisions (3rd ed.). McGraw-Hill/Irwin.Nagle, T. T., Hogan, J. E., & Zale, J. (2016). The strategy and tactics of pricing: A guide to growing more profitably (5th ed.). Routledge.Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.Smith, T. J. (2012). Pricing strategy: Setting price levels, managing price discounts, and establishing price structures. South-Western Cengage Learning.Talluri, K. T., & Van Ryzin, G. J. (2005). The theory and practice of revenue management. Springer Science & Business Media. Hosted on Acast. See acast.com/privacy for more information.

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