Join us in this episode of The Reaching Max Potential Podcast as we delve into the intricate journey of transforming an idea into a market-ready product. Discover the key stages of product development, including ideation, feasibility analysis, prototyping, and commercialization. Learn how to leverage customer feedback, conduct quality assurance, and adopt agile methodologies to enhance your product's success. Backed by scientific research and practical insights, this episode offers actionable strategies to help you navigate the product development process and achieve market success.REFERENCESClark, K. B., & Wheelwright, S. C. (1993). Managing new product and process development: Text and cases. Free Press.Cooper, R. G. (2017). Winning at new products: Creating value through innovation (5th ed.). Basic Books.Juran, J. M., & Godfrey, A. B. (1999). Juran's quality handbook (5th ed.). McGraw-Hill.Rigby, D. K., Sutherland, J., & Takeuchi, H. (2016). Embracing agile. Harvard Business Review, 94(5), 40-50.Thomke, S. (2003). Experimentation matters: Unlocking the potential of new technologies for innovation. Harvard Business School Press.Ulrich, K. T., & Eppinger, S. D. (2015). Product design and development (6th ed.). McGraw-Hill Education. Hosted on Acast. See acast.com/privacy for more information.

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