Join us in this episode of The Reaching Max Potential Podcast as we explore how to create a competitive advantage in business. Discover essential strategies like innovation, operational efficiency, customer focus, strong branding, and strategic technology use. Learn from industry leaders like Apple, Toyota, and Amazon, and understand how to build a skilled workforce to sustain your edge. Backed by scientific research and real-world examples, this episode offers actionable insights to help you stand out and achieve long-term success.REFERENCESBrynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. W. W. Norton & Company.Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152.Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251.Johnson, W. H. A., Li, Y., Phan, H. Y., Singer, J., & Trinh, H. (2012). The innovation strategy of Apple: A decade of leadership in product design. Journal of Business and Economics Research, 10(5), 293-304.Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education.Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1-18.Pfeffer, J. (1994). Competitive advantage through people: Unleashing the power of the work force. Harvard Business School Press.Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.Womack, J. P., Jones, D. T., & Roos, D. (1990). The machine that changed the world: The story of lean production. Harper Perennial. Hosted on Acast. See acast.com/privacy for more information.

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