In this episode of the Reach Your Do Point® podcast, host Roy Atkinson speaks with Tom Augenthaler of 551 Media, an expert in B2B influencer marketing. They discuss the evolution of influencer marketing, the differences between B2B and B2C influencers, and the current trends shaping the industry. Tom shares insights on how businesses can leverage influencers to enhance their brand messaging and engage their target audience effectively. The conversation also touches on the future of influencer marketing, including the rise of virtual influencers and the integration of AI in marketing strategies.(Apologies for some audio snags, including echo, in this episode.)

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