B2B Lead Generation: A Success Story with Reach Marketing



Episode DescriptionJoin us for an in-depth exploration of how Reach Marketing — a leader in B2B lead generation and recipient of prestigious honors like the Marketo Revvie Award and Putman Media Award — helped a large dental insurance company grow its audience, engage key decision-makers, and boost demand for its services.



In this episode, we’ll cover:




Client Background: Large Dental Insurance Company

Largest dental plan system in the U.S., covering 68 million individuals



Serving all 50 states, D.C., and Puerto Rico through 39 independent member companies



Key audiences: local businesses seeking employee dental benefits, plus insurance providers and brokers





Core Challenges

Audience Growth: How to expand the prospect base with high-intent leads



Targeted Communication: Reaching multiple segments with the right message at the right time



Brand Education: Differentiating the dental company’s offerings in a competitive market



Engagement: Capturing broker and insurance provider mindshare



Service Demand: Converting awareness into tangible business growth





Reach Marketing’s Approach

Data-Driven Targeting: Leveraging their proprietary ReachBase for precise audience segmentation



Cross-Channel Engagement: Email campaigns, display ads, and thought leadership content



Personalized Messaging: Tailoring outreach to distinct pain points of brokers vs. local business owners



Optimized Timing & Frequency: Testing and refining send schedules for maximum engagement



Performance Tracking: Real-time monitoring of open rates, click-throughs, and conversions for continuous improvement





Results & Key Outcomes

225,000+ New Prospects added to the client’s reach



Double-Digit Engagement in email and content campaigns



Higher Brand Recall among key decision-makers



Increased Conversion Demand with noticeable uptick in leads and quote requests



Cost Efficiency gains through smarter segmentation and precise targeting





Awards & Recognition

Marketo Revvie Award for excellence in marketing automation and personalization



Putman Media Award for integrated marketing leadership





FAQs on B2B Lead Generation

Industries Served: From Information Technology to Healthcare and Financial Services



Effective Strategies: Segmentation, content marketing, and multi-channel outreach



Key Metrics: Open rates, click-through rates, conversion costs, ROI, and lifetime value






Why Listen?This real-world case study reveals the strategies behind a high-impact B2B lead generation campaign. Tune in to discover how you can apply these insights to expand your own audience, craft targeted messaging, and turn visibility into measurable growth.



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